1. General

1.1 Introduction

Welcome to https://www.alphamedix.co.il/ (the “Website”), operated by Alphamedix Ltd. (the “Company”).
We are committed to protecting user privacy and act in accordance with applicable law, including the Privacy Protection Law, 1981 (including Amendment 13), the Communications Law (Telecommunications and Broadcasting), 1982, and Data Security Regulations.

This policy explains how we collect, use, store, and protect personal information when using our Website and services.

1.2 Consent to Policy

Use of the Website constitutes explicit agreement to this policy. If you do not agree – please discontinue use of the Website.

1.3 Policy Updates

The Company may update this policy from time to time. Updates will be published on the Website with a date, and continued use will constitute acceptance of the updated version.

1.4 Scope

This policy applies to all Website users, including form submissions, online purchases, and newsletter registration.

1.5 Governing Law

This policy is governed by Israeli law and applicable privacy regulations.

2. Types of Information Collected

2.1 Information Provided by the User

When contacting us, registering, or making a purchase, you may be asked to provide: full name, shipping address, phone number, email, inquiry content, purchase details, and order notes. Providing information is voluntary.

2.2 Automatically Collected Technical Information

While using the Website, technical data may be collected via Cookies and similar technologies: IP address, device/browser type, viewed pages, visit time, and duration. This information is used for analytics, security, and service improvement.

2.3 Legally Required Information

For accounting and tax purposes we retain: full name/business name, ID/company number, and basic contact details for at least 7 years.

2.4 Information We Do Not Collect

The Company does not collect sensitive information (medical, biometric, genetic, religious, etc.). Credit card details are not stored and are processed directly by a secure payment provider.

3. Purpose of Using Information

3.1 Providing the Service

Responding to inquiries, fulfilling orders, issuing invoices, customer support, and after-sales service.

3.2 Service and User Experience Improvement

Analyzing data to improve the Website and processes. Limited use of Google Analytics without personal identification.

3.3 Marketing and Advertising (with Consent)

Subject to your consent – sending updates, promotions, and newsletters. You may unsubscribe at any time.

3.4 Analysis and Measurement

Anonymous statistical analysis for campaign effectiveness and sales/inventory management.

3.5 Legal Compliance

Retention of data in accordance with legal and regulatory requirements.

4. Cookies and Tracking Technologies

4.1 What are Cookies

Small text files stored on your device to improve functionality and user experience.

4.2 Types of Cookies Used

• Essential – Website operation, shopping cart, and payment.
• Functional – Language and preference storage.
• Analytics – Usage analysis and error detection (e.g., Matomo, Google Analytics).
• Marketing – Personalized advertising via Google Ads, Facebook, TikTok, Taboola, and Outbrain.

4.3 Cookie Management

Cookies can be deleted or blocked via browser settings. Blocking may impair Website functionality.

5. Information Sharing

5.1 With Whom We Share Information

Essential business partners: shipping companies, payment processors, hosting and maintenance providers, CRM systems, email marketing services, and legal authorities when required.

5.2 No Sale of Information

The Company does not sell or rent personal data to third parties.

5.3 Legal Disclosure

Information will be shared only when legally required or to protect rights and public safety.

6. Data Security

The Website uses SSL encryption, secure servers, and restricted employee access. While reasonable security measures are taken, no system is completely secure. In the event of a security breach, the Privacy Authority will be notified as required by law.

7. Data Retention

Orders: at least 7 years.
Inquiry data: up to 3 years of inactivity.
Marketing data: until unsubscribe request.
Backups are stored securely for limited periods.

8. User Rights

Under Amendment 13 you have rights to access, correct, delete (subject to law), and object to marketing. Requests will be answered within 30 days.

9. Unsubscribing from Marketing

Every marketing message includes an unsubscribe link. Removal requests are processed within 7 business days.

10. Minors

Services are intended for adults (18+). Orders by minors will be cancelled and data deleted.

11. External Links

The Website may link to external services (payment, shipping, social media). The Company is not responsible for their policies or content.

12. Limitation of Liability

12.1 Website Content

Images, descriptions, and prices are illustrative and may change. The Company is not liable for indirect damages.

12.2 Technical Failures and Security

The Company is not liable for damages caused by technical failures, cyber incidents, or force majeure, except proven gross negligence.

12.3 Overall Liability

Liability, if determined, is limited to the value of the order.

13. Transfer of Information Abroad

Data is stored on secure servers in Israel but may be transferred to international cloud providers (Google, Amazon, Meta) with encryption and safeguards.

14. Legal Terms

14.1 Governing Law and Jurisdiction

Subject to Israeli law. Exclusive jurisdiction: Tel Aviv courts.

14.2 Entire Agreement

This policy and Website terms constitute the full agreement.

14.3 Accessibility

We aim to present this policy clearly and accessibly. Inquiries will be answered within 7 business days.

15. Contact Us

• Company Name: Alphamedix Ltd.
• Company ID: 514362367
• Address: 25 Basel St., Petah Tikva, Israel
• Email: info@alphamedix.co.il
• Phone: 03-758-9090
• Privacy Officer: Nurit
• Business Hours: Sun–Thu 08:00–16:00

16. Policy Summary

• Collection of basic data for service and legal compliance.
• Use for service delivery, improvement, and marketing with consent.
• Data security and backups maintained.
• No sale of personal information.
• User rights to access, correction, deletion, and objection.
• Cookies used for operation, analytics, and marketing.
• Notification to authorities in case of security breach.
• Jurisdiction: Tel Aviv courts.

17. Consent Statement

Use of the Website https://www.alphamedix.co.il/ constitutes confirmation that you have read and understood this Privacy Policy and agree to the use and sharing of information as described herein.